Outtake from a WIP product video

Outtake from a WIP product video

In 2023 I had a chance to help Synaps, an Austrian start-up developing Figma-like tools for architects, with their visual identity refresh. We searched for a design language that would communicate key-words such as architecture, modularity, tech, as well as be user-friendly and approachable for the new generation of architects, just like Synaps itself.

Additional challenge was creating something that could easily acomodate change and modification, as the brand itself is in constant flux during the pitching and software development process.

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Animated logo transformation from the old one to the new variants

Animated logo transformation from the old one to the new variants

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