The goal of this campaign was to raise brand awareness of Wizz in Austria and our team went for loud and provocative, heavily branded messages. We played with stereotypes connected to, and propagated by, country-specific airlines. Some posters were seen as controversial by the public and even made local news, which was considered a success by the client as it ultimately served the brand visibility. I was part of the concept team developing the idea and took point on the visual execution of the campaign.
An article about the campaign from Horizont
This digital campaign was conceived, pitched, and developed by our team at the end of 2020, when travelling was difficult and airline carriers in Europe struggled. We created a message “2020 Deserves a Happy End” to communicate that Wizz offers easy and affordable connections in Europe, which can be used to still have a wonderful holiday in the end of a difficult year. The campaign ran digitally in 7 languages all across Europe. Again, here I was part of the concept development and executed art direction and design of the campaign.
201204_WIZZ-CHR_SoMe_1080x1080_EN_Destination.mp4
A series of region-specific graphics for Norwegian market were produced around the same time as the Holiday campaign.
<aside> 🛠 Produced by BTTR Agency
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